HOT BALLS
University_of_KansasSPRING_2024
Branding that developes a cohesive brand identity for a minor league baseball team playing in a [fictional] minor league baseball league for Santa Fe, New Mexico.
Santa Fe, N.M is hot in more ways than one and now have a minor league baseball team + brand to represents that. Hot Balls shows off both the Santa Fe heat and their fiery & fierce baseball team. This project dives into representing a specific location through brand identity and iterating the brand voice across multiple platforms — social posts, posters, jerseys, and swag.
CATEGORIES: branding
SOFTWARE: illustrator_photoshop